by Richard Handscombe · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788476157930
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«El jefe de producto» is the practical guide for product managers by Richard Handscombe, published by McGraw-Hill in paperback (279 pages, in Spanish).
A management work focused on the product manager role, explaining their responsibilities within the company and reviewing techniques and strategies to plan, launch, and manage products in the market, with a practical approach aimed at marketing and commercial management professionals.
Part of the McGraw-Hill Management Series; the Spanish edition includes a translation by Luis Gasset Vega.
Aimed at product managers, marketing professionals, and business management students who want to understand the product manager role.
