by Lair Ribeiro · Urano · tapa blanda · ISBN 9788479531638
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«El éxito empresarial: cómo inventar el futuro para redefinir el presente» is the essay by Lair Ribeiro published by Urano in paperback (192 pages).
Lair Ribeiro contrasts the industrial era, which changed the way we produce, with the digital revolution, which is modifying our way of being. Lair Ribeiro argues that companies must renew themselves to avoid falling behind and offers keys to acting effectively, imagining new opportunities, and moving with dynamism.
Translation by Aurora Nureddin from the original Portuguese «Criando e mantendo sucesso empresarial»; first edition in March 1997.
Aimed at executives, entrepreneurs, and personal development readers interested in change management and professional growth.
Lair Geraldo Theodoro Ribeiro is a Brazilian cardiologist and author. He has published books and given lectures on topics related to personal development, communication, and health. His views and recommendations on certain medical topics, particularly regarding alternative therapies, have been a subject of public and scientific criticism.
