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El cliente social
by Cristina García Ungil, Rocío Nuñez Martinez, Nuria Salas Salas, Olga Suanya Sag · Profit · tapa blanda · 160 pages
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Pages: 160 pagesAuthor: Cristina García Ungil, Rocío Nuñez Martinez, Nuria Salas Salas, Olga Suanya SagPublisher: ProfitFormat: tapa blandaLanguage: es-ESRelease date: 12/3/2013ISBN: ISBN 9788415330776
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Synopsis of El cliente social
El libro 'El cliente social' aborda los desafíos de la atención al cliente en el entorno de las redes sociales. Explora cómo las organizaciones pueden integrar eficazmente las redes sociales en sus centros de atención al cliente, adaptando sus estrategias y herramientas para interactuar y construir relaciones con los clientes en un entorno digital donde los consumidores tienen una voz activa y pueden influir en la percepción de la marca. Se presentan nuevos conceptos y enfoques para optimizar la comunicación y el servicio al cliente en este nuevo panorama.
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