by Antonio Checa Godoy · Advook Editorial S.L. · tapa blanda · ISBN 9788494296901
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This book offers a passionate journey through the history of the poster, from its consolidation with lithography and industrial society to the current digital age. Antonio Checa Godoy analyzes the evolution of this medium, both advertising and propaganda, highlighting its continued relevance and ability to adapt to new media, from tourist posters to political ones. Richly illustrated with original full-color posters, the work avoids a Eurocentric view to offer a global perspective.
