by Antonio Checa Godoy · Netbiblo · tapa blanda · ISBN 9788497451802
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«Historia de la publicidad» is the historical essay by Antonio Checa Godoy, published by Netbiblo in paperback (248 pages, in Spanish).
With special attention to Spain, the USA and Europe, it traces the evolution of advertising and public relations from the pre-printing era to the internet: advertising press, poster, radio, film, television, professionalisation of agencies, innovative theories and a chapter dedicated to public relations.
It belongs to the «Comunicación y Cultura» collection. First edition published in October 2008.
Aimed at Communication students and any reader interested in the history of advertising and public relations.
