by Alex Mucchielli · Grupo Anaya Publicaciones Generales · tapa blanda · ISBN 9788437619668
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The art of influencing: Analysis of manipulation techniques is a book by Alex Mucchielli that explores the techniques of influence present in sales, advertising, persuasive speeches, seduction and propaganda. The author demonstrates that these techniques are not an inexplicable art based on intuition, but can be analyzed using a simple method with examples and practical cases. This book is a valuable tool for understanding and applying effective communication strategies.
