El arte de elegir

Synopsis of El arte de elegir

In 'The Art of Choosing', Sheena Iyengar, a professor at Columbia University, guides us through the fascinating world of decision-making. It explores whether the desire to choose is innate or cultural, and why we sometimes choose against our own interests. This book offers a deep perspective on how we build our lives through each choice, revealing the motivations and biases that influence our daily decisions.