by Ted Plafker · Grand Central Publishing · tapa blanda · ISBN 9780446696968
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«Doing Business in China» is Ted Plafker's practical business guide, published by Grand Central Publishing in paperback (303 pages, in English).
Practical guide for Western companies wanting to operate in China: it highlights promising sectors such as agriculture, automotive, biotechnology, financial services, media and retail; clarifies the legal and regulatory framework; and addresses cultural differences and sales and marketing strategies to reach the Chinese consumer.
Reprint by Grand Central Publishing released on 15 July 2016. Subtitle: «How to Profit in the World's Fastest Growing Market».
For business professionals and executives interested in the Chinese market, as well as for business and economics students.
