by Inder Sidhu · Financial TImes Prentice Hall · tapa dura · ISBN 9780137083640
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«Doing Both» is Inder Sidhu's essay on business strategy, published by Financial Times Prentice Hall in hardback (197 pages, in English).
The book explains the «Doing Both» strategy applied by Cisco: in seven years it doubled revenue, tripled profits, and quadrupled earnings per share. Sidhu argues that management decisions are not exclusive trade-offs; options such as sustainable and disruptive innovation, optimization, and reinvention can reinforce each other.
First edition published in 2010. The book includes case studies of Procter & Gamble, Whirlpool, and Harley-Davidson.
It is a work for executives and management professionals interested in strategy and business leadership.
