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DNA of effective Customer Strategies
by Wladimir Kovacic · Books on Demand GmbH · tapa dura · 92 pages
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Pages: 92 pagesAuthor: Wladimir KovacicPublisher: Books on Demand GmbHFormat: tapa duraLanguage: enRelease date: 1/7/2019ISBN: ISBN 9783749404438
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Synopsis of DNA of effective Customer Strategies
En este libro, Wladimir Kovacic explora cómo generar y mejorar las ganancias a partir de las relaciones con los clientes, y cómo encontrar la mejor estrategia para una empresa. Se discute por qué las iniciativas de gestión de relaciones con los clientes (CRM) siguen siendo un desafío y se describe un marco corporativo alternativo de CRM como una perspectiva de gestión estratégica alternativa. Se examinan los componentes clave de un diseño de estrategia de cliente eficaz y cómo se puede monitorear el rendimiento de las estrategias de cliente. Además, se describe cómo las nuevas estrategias de cliente se pueden implementar y establecer a través de iniciativas estratégicas.
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