by Wladimir Kovacic · Books on Demand GmbH · tapa dura · ISBN 9783749404438
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«DNA of effective Customer Strategies» is the business essay by Wladimir Kovacic, published by Books on Demand in hardback (92 pages, in English).
The book analyses why many CRM initiatives fail and how to turn customer relationships into profits. It proposes an alternative strategic management framework, describes the components of an effective customer strategy, and explains how to monitor its performance, integrate it into business planning, and implement it through strategic initiatives.
First edition, published on 1 July 2019.
A read aimed at executives, marketing professionals, and management leaders interested in designing and monitoring customer strategies.
