by Jean-Marie Dru · E.H.ko Teologi Institutoa · tapa blanda · ISBN 9788482111223
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«Disrupción. Desafiar los convencionalismos y estimular el mercado» is the business essay by Jean-Marie Dru, published in paperback (200 pages, in Spanish).
It proposes disruption as a management method: identify a sector's conventions, question them, and replace them with a new idea that activates the market. The book argues that creativity and disruptive thinking are strategic tools for differentiating a brand and generating growth.
This Spanish edition was published in 2006 and belongs to the series «An Adweek Book». The book falls under the categories of business and economics.
For business, economics, and marketing readers interested in strategy, innovation, and creativity applied to brands.
