by Sergio Baeza, Rosa Martín · Marcombo · tapa blanda · ISBN 9788426728395
Hamelyn quality guarantee · checked and verified, or your money back
«Diseño y elaboración de material de comunicación de marketing y publicidad» is the training manual by Sergio Baeza and Rosa Martín (Marcombo, paperback).
Manual for the professional module covering the design and production of communication materials in five units: content, advertising media, persuasive techniques, informative and advertising pieces, and dissemination plan. Includes graphs, images, summaries, multiple-choice quizzes, and theoretical-practical activities in each unit.
First edition, published on 5 July 2020 in the Marcombo Formación collection. It consists of 168 pages in Spanish and includes a teacher's guide with activity solutions.
Aimed at students and teachers of the professional module of the higher degree in Marketing and Advertising.
