by Milton Glaser, Álvaro Marcos Lantero · Gili · tapa blanda · ISBN 9788425227813
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«Diseñador / Ciudadano: Cuatro Textos Breves» is a design essay by Milton Glaser, published by Gili in paperback (48 pages, in Spanish).
This book brings together four talks that Milton Glaser gave to design students. In them, Glaser defends ethical integrity against the market and analyses how advertising modifies culture. Glaser proposes thinking of design as a civic practice and the designer as a citizen, with art as a way to create community.
Translation from English by Álvaro Marcos Lantero. First edition in 2015.
Aimed at graphic design students and professionals who want to reflect on the craft, ethics, and the social role of creativity.
Milton Glaser was an American graphic designer whose most recognized works include the I ❤ NY logo, the 1966 Bob Dylan poster, as well as late 1960s publicity posters for the introduction of the Olivetti Valentine typewriter, and logos for DC Comics, Stony Brook University, Brooklyn Brewery
