by José Carlos Jarillo · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788476159064
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«Dirección estratégica» is the business strategy manual by José Carlos Jarillo, published by McGraw-Hill in paperback (204 pages, in Spanish).
The book is a manual on business direction and management that focuses on strategic planning as a tool to guide company action. Its professional and academic approach places it in the field of economics, business, and management techniques.
Second edition of the work, published in 1992. It is part of the McGraw-Hill Management Series and closes with a bibliography on pages 203-204.
Recommended for students and professionals in business administration, economics, and management seeking an approach to strategic planning.
