
by David Villaseca Morales · ESIC Editorial · tapa blanda · ISBN 9788416462605

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«Digitaliza tu negocio» is the business essay by David Villaseca Morales, published by ESIC Editorial in paperback (165 pages, in Spanish).
It starts from the digital transformation experienced by consumers and companies to show how to seize its growth opportunities. Across five steps, it reviews solutions such as digital advertising, big data, or experience design, and includes marketing and communication tools applicable to projects of any size, with real cases of established companies and startups.
It belongs to the Divulgación collection of ESIC Editorial. First edition published on January 8, 2016.
Aimed at entrepreneurs, managers, and business leaders seeking practical guidance to grow in the digital age.
