by Evan I. Schwartz · Penguin · tapa blanda · ISBN 9780140286847
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«Digital Darwinism» is the business essay by Evan I. Schwartz, published by Penguin in paperback (240 pages, in English).
The book proposes seven strategies for surviving in e-commerce: building a strong brand, setting prices, and targeting offers at specific customers. Schwartz examines the cases of companies such as Yahoo!, Dell Computer and AOL and draws lessons for entrepreneurship in the new digital environment.
Published on 7 October 1999, it is part of the Penguin Business Library collection and includes bibliographic references and an index.
Aimed at entrepreneurs, managers and professionals interested in digital strategy, e-commerce and technology.
