by Andreas Pfetzing · GRIN Verlag · tapa blanda · ISBN 9783638684712
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«Die Instrumente des Marketing» is Andreas Pfetzing's study of marketing tools, published by GRIN Verlag in paperback (68 pages).
Analysis of the four classic marketing policies: product, price, distribution and communication. The book addresses each instrument with a methodical approach and supports the exposition with diagrams, tables and charts; the reference list documents the theoretical basis of the content.
Academic study (Studienarbeit) from 2004 in business administration, graded 1.0 and with twelve bibliographic references. Text in German, second edition published in July 2007.
Intended for those new to marketing and for professionals wishing to deepen their knowledge of commercial tools.
