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Desde el otro lado del escaparate
4.4
Negocios y EconomíaISBN | 9788467030846
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Product details
Pages: 224 pages
Author: Toni Segarra
Publisher: Espasa
ISBN: 9788467030846
Format: tapa blanda
Language: es-ES
Release date: 12/5/2009
ISBN: 9788467030846
Synopsis of Desde el otro lado del escaparate
En 'Desde el otro lado del escaparate', Toni Segarra, considerado el mejor creativo publicitario español del siglo XX, comparte sus pensamientos, inquietudes y genialidades. Este libro revela cómo la publicidad mueve al mundo, mostrando campañas publicitarias tan famosas como las de BMW ('¿Te gusta conducir?') y Carefree ('Te sentirás limpia, te sentirás bien'). Una mirada al interior de la mente de un publicista excepcional.
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