by João Nunes Gageiro, Maria H. Pestana · Edições Sílabo · tapa blanda · ISBN 9789726183945
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This work presents simple and multiple linear regression, as well as logit and probit models. Without compromising scientific rigor, the authors use a clear and accessible approach through practical examples and metaphors, making it ideal for students in Social Sciences, Market Research, Economics, Management, Finance, Tourism, and Health. The book provides step-by-step guidance on using SPSS software, encouraging active learning and making it a highly useful resource for readers.
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