by Mark Hampshire, Keith Stephenson · INDEX BOOK · tapa dura · ISBN 9788496774483
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«Demographics Packaging» is the graphic design book by Mark Hampshire and Keith Stephenson, published by INDEX BOOK in hardback (208 pages, in Spanish).
A design work that studies the «who» of packaging: it analyses how packaging is created to attract specific groups according to sex, age, socioeconomic level, income, profession or buying habits. It includes numerous examples, case studies and interviews with designers and brand managers, and provides a palette of ideas, materials and inspirations for designing bespoke packaging.
First edition published in 2007.
Aimed at designers, advertising, marketing and branding professionals, and students of these disciplines.
