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Decálogo de la innovación exitosa
by César Valencoso · Profit Editorial · tapa blanda · 236 pages
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Pages: 236 pagesAuthor: César ValencosoPublisher: Profit EditorialFormat: tapa blandaLanguage: es-ESRelease date: 2/10/2023ISBN: ISBN 9788419841056
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Synopsis of Decálogo de la innovación exitosa
Este libro explora la innovación como pilar fundamental para el crecimiento empresarial, centrándose en cómo cubrir las necesidades del cliente para impulsar marcas y distribuidores. A través de un estudio exhaustivo de 600 innovaciones en España durante la última década, el autor compara éxitos y fracasos, ofreciendo un decálogo de buenas prácticas esenciales para innovar con eficiencia. Incluye opiniones de expertos en gran consumo, marketing e investigación.
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