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Customer Relationship Management
4.4
Negocios y EconomíaISBN | 9780471271338
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Product details
Pages: 352 pages
Author: V. Kumar, Werner Reinartz
Publisher: John Wiley & Sons Inc
ISBN: 9780471271338
Format: tapa blanda
Language: en
Release date: 13/6/2005
ISBN: 9780471271338
Synopsis of Customer Relationship Management
Este libro ofrece una visión completa de la gestión de relaciones con el cliente (CRM) y su impacto en diversas actividades de marketing. Los autores enfatizan los principios estratégicos del marketing centrado en el cliente, que son fundamentales para el éxito de cualquier programa de CRM. Además, proporciona explicaciones claras sobre bases de datos y minería de datos, con rigor y relevancia. Es una referencia indispensable para aquellos que buscan cambios transformadores dentro de un enfoque centrado en el cliente más eficiente en su estrategia comercial.
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About the author
Narendra Kumar Vyas
Justice Narendra Kumar Vyas is an Indian jurist who serves as a judge of the Chhattisgarh High Court. He was appointed as an Assistant Solicitor General of India and served until 22 September 2017.
Born in 19706 titles published
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