by Equipo de economistas DVE · Tapa blanda · ISBN 9788431503130
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«Curso completo de dirección de ventas» is the practical sales guide by the DVE team of economists, published by De Vecchi (192 pages, in Spanish).
The work reviews the current sales context, the professional salesperson profile and sales systems, as well as marketing and the marketing mix. It also describes the role of the sales director, their qualities and responsibilities, and the planning, organisation, control, selection, training and motivation of the sales team.
A work from De Vecchi's business and economics catalogue; original edition 1990, with a reissue recorded in 1993, published in Barcelona.
Aimed at sales and commercial management professionals and students who want a global view of team management and sales techniques.
