by Ed Catmull, Amy Wallace · Clube do Autor · tapa blanda · ISBN 9789897247385
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In this book, Ed Catmull, co-founder of Pixar Animation Studios, along with Amy Wallace, reveals the strategies and principles that have made Pixar a global benchmark for innovation and creativity. Through anecdotes and management lessons, the authors explore how to build a corporate culture that fosters originality, overcomes creative blocks, and maintains long-term excellence.
