by Jean-Jacques Urvoy, Pierre-Emmanuel Fardin · Eyrolles · tapa blanda · ISBN 9782212542431
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«Créer un logotype» is the practical guide by Jean-Jacques Urvoy and Pierre-Emmanuel Fardin, published by Eyrolles in paperback (96 pages, in French).
Explains how to create or renew a logo, define its purpose and audience, and achieve impact, visibility and recognition. Covers conveying a message through design, using the project to motivate staff, legal protection of the logo, and a methodology to increase brand value with a solid visual identity.
The work was published on 5 February 2009 in the Design&Marques collection.
Aimed at design, communication and marketing professionals, as well as company managers who are about to create or renew their visual image.
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