by Philippe Payen · Tapa blanda · ISBN 9782759016273
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Créer et développer une marque» is Philippe Payen's brand strategy guide, published by Studyrama in paperback (196 pages, in French).
Studies the creation and development of company, service, product or personal brands. Explains how to win the loyalty of the target audience and sustain it over time; with examples of companies of various sizes, it reviews codes, stages and deployment processes, and closes with reputation management and brand enhancement.
Published in 2012, the work belongs to the field of marketing and brand strategy and includes a glossary and bibliographic references.
Aimed at professionals with projects to create or change brand identity and at marketing students.
Tapa dura
