by Catharine Slade-Brooking · Parramón · tapa blanda · ISBN 9788434210424
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Creando Brand Identity» is the graphic design manual by Catharine Slade-Brooking, published by Parramón in 2015 in paperback (160 pages, in Spanish).
The book explains the process of creating a brand identity from its foundations: defining the target audience, analysing the competition, creating mood boards, choosing the name, designing the logo and preparing the client presentation. It also includes exercises and case studies of real identities from sectors such as fashion, digital media, advertising and product design.
It is part of Parramón's «Diseño Gráfico» collection and corresponds to its first edition.
Aimed at students, recent graduates and designers approaching brand design for the first time who need a practical guide to the complete process.
