by Paul A. Argenti · McGraw-Hill · tapa blanda · ISBN 9780256217230
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«Corporate Communication» is the corporate communication manual by Paul A. Argenti, published by McGraw-Hill in paperback (258 pages, in English).
Reference manual on corporate communication that analyses how companies communicate with their audiences and manage issues such as philanthropy, government affairs and community relations, combining theory with practical cases.
Second edition, published in 1997 and extensively rewritten, with new chapters; includes bibliography (pages 247-248) and index.
Suitable for advanced courses in business communication and MBA programmes, as well as for instructors who prefer working with cases.
