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Corporate Communication
3.8
Negocios y EconomíaISBN | 9780256217230
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Product details
Pages: 258 pages
Author: Paul A. Argenti
Publisher: McGraw-Hill
ISBN: 9780256217230
Format: tapa blanda
Language: en
Release date: 1/10/1997
ISBN: 9780256217230
Synopsis of Corporate Communication
Este libro de Paul A. Argenti explora la comunicación corporativa, incluyendo filantropía corporativa, asuntos gubernamentales y relaciones comunitarias. Esta edición ha sido reescrita extensamente, incluyendo tanto texto como casos prácticos. Es una alternativa excelente para cursos avanzados de comunicación empresarial o MBA.
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