by Robert M. Grant · Wiley · tapa blanda · ISBN 9780470747094
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«Contemporary Strategy Analysis and Cases: Text and Cases» is Robert M. Grant's strategy textbook, published by Wiley in paperback (944 pages).
Introduces the essential concepts and principles of business strategy, with attention to value creation and practical application. This seventh edition delves deeper into strategic implementation and analyses how companies combine scale and flexibility, efficiency and innovation, and globalisation with local responsiveness, through real cases and examples.
Seventh edition, published on 16 March 2010 in English. Edition combining the text with case studies.
Due to its practical approach and cases, it is suitable for MBA students and final-year undergraduates.
Erle Stanley Gardner was an American author and lawyer, best known for the Perry Mason series of legal detective stories. Gardner also wrote numerous other novels and shorter pieces as well as a series of nonfiction books, mostly narrations of his travels through Baja California and other regions in Mexico.
