by Francesc Borrell I Carrio · Gestión 2000 · tapa blanda · ISBN 9788480887243
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"Comunicar bien para dirigir mejor" is the management communication guide by Francesc Borrell I Carrio (Gestión 2000, paperback, 197 pages, in Spanish).
The author starts from the idea that communicating means sharing and managing means inspiring. The work covers the principles of management communication: active listening, persuasion, influence, knowing how to give orders and organising oneself to communicate better. The author argues that good communication impacts the bottom line and should not be left to chance.
Included in the business, strategy and management category; edition published on 24 November 2005.
Work aimed at managers and business professionals seeking to improve their management communication.
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