by Ángel Luis Cervera Fantoni, Ruth Fernández Hernández · ESIC Editorial · tapa blanda · ISBN 9788411920414
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«Comunicación global» is the marketing and communication handbook by Cervera Fantoni and Fernández Hernández (ESIC Editorial, paperback, 440 pages, in Spanish).
It brings together 17 experts coordinated by Cervera Fantoni and Fernández Hernández to offer an integrated, multidisciplinary view of marketing and communication. It includes guidelines on advertising, public relations, digital communication, corporate identity, internal communication, crisis management, sponsorship and corporate protocol.
First edition published in September 2024 in Madrid, within the Libros profesionales de empresa collection.
Aimed at communication directors, marketing and public relations professionals, journalists, teachers and students in the business field.
