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Comunicación comercial: Conceptos y aplicaciones
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Negocios y EconomíaISBN | 9788447011216
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Product details
Pages: 400 pages
Author: Ignacio A. Rodríguez del Bosque, Javier de la Ballina Ballina, Leticia Santos Vijande
Publisher: Civitas
ISBN: 9788447011216
Format: tapa blanda
Language: es-ES
Release date: 1/8/1998
ISBN: 9788447011216
Synopsis of Comunicación comercial: Conceptos y aplicaciones
Este libro explora en profundidad los conceptos y aplicaciones de la comunicación comercial. Analiza el ámbito de la comunicación, la publicidad, la promoción de ventas, las relaciones públicas y el marketing directo como herramientas comerciales. Ideal para estudiantes y profesionales del marketing y la comunicación que buscan comprender y aplicar estrategias efectivas en el mundo empresarial.
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