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Compras con el corazón o con el cerebro
4.2
Negocios y EconomíaISBN | 9788494257650
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Product details
Pages: 120 pages
Author: Francisco Misiego
Publisher: Publisher to be confirmed
ISBN: 9788494257650
Format: tapa blanda
Language: es-ES
Release date: 1/1/1900
ISBN: 9788494257650
Synopsis of Compras con el corazón o con el cerebro
Este libro explora la dualidad entre tomar decisiones de compra basadas en la emoción o en la razón. Francisco Misiego analiza cómo influyen nuestros sentimientos y pensamientos en nuestras elecciones como consumidores, ofreciendo una perspectiva interesante sobre el comportamiento del consumidor. Una guía útil para entender mejor nuestras propias decisiones y las estrategias de marketing que las moldean.
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