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Comportements du consommateur
by Denis Darpy, Pierre Volle · Dunod · tapa blanda · 384 pages
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Pages: 384 pagesAuthor: Denis Darpy, Pierre VollePublisher: DunodFormat: tapa blandaLanguage: frRelease date: 10/10/2007ISBN: ISBN 9782100498079
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Synopsis of Comportements du consommateur
Este libro tiene como objetivo exponer los principales conceptos para describir y comprender el comportamiento de los consumidores, con el fin de tomar las mejores decisiones de marketing. Ilustrada con numerosos ejemplos y cubriendo las investigaciones más recientes en el campo, esta nueva edición revisada en su estructura se enriquece con un cuaderno en color. También se añade un índice de autores. Es una obra esencial para estudiantes y profesionales del marketing que deseen profundizar en el conocimiento del consumidor y optimizar sus estrategias.
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