Cómo se ganan las grandes cuentas

Synopsis of Cómo se ganan las grandes cuentas

«Cómo se ganan (y se pierden) las grandes cuentas: La hoja de ruta del ejecutivo de cuentas» is Daniel Gómez Visedo's sales essay, in paperback.

The author argues that selling major accounts is a creative activity, open to optimistic and proactive people, and that the five virtues of the salesperson —organisation, proactivity, prudence, autonomy and respect— are trainable. Drawing on his professional experience, he explains how major contracts are won and lost.

First edition from Libros de Cabecera (Temáticos collection), published on 9 December 2016; 224 pages in Spanish.

Aimed at account executives and sales professionals who want to strengthen their careers in major account selling.