by Bryan Hurley, Peter Birkwood · tapa blanda · ISBN 9788423417414
VAT included
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«Cómo hacer negocios en internet» is the practical guide by Bryan Hurley and Peter Birkwood, published by Deusto in paperback (223 pages, in Spanish).
The work explains how to start and develop a business on the internet: online opportunities, choosing an access provider, using email, FTP and the web, and legal and security issues. It covers customer acquisition, creating a web presence that builds loyalty, online advertising, and the sales and after-sales process.
Second edition. Translation by Luis Segurado; original work: 'A Small Business Guide to Doing Big Business on the Internet'.
For entrepreneurs, small business owners and e-commerce professionals seeking a practical introduction to doing business on the internet.
