Comercio electrónico y estrategia empresarial

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Comercio electrónico y estrategia empresarial

Name: Comercio electrónico y estrategia empresarial
Brand: RA-MA EDITORIAL Y PUBLICACIONES
Price: 10.12 GBP
Availability: InStock
ISBN: 9788478974412

by Ana Rosa del Águila Obra, Antonio Garcia Tome · RA-MA EDITORIAL Y PUBLICACIONES · tapa blanda · ISBN 9788478974412

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Ana Rosa del Águila Obra, Antonio Garcia TomeISBN 9788478974412RA-MA EDITORIAL Y PUBLICACIONESSpanishtapa blanda2000208 pages23.8 x 17 x 1.6 cm422 g

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Synopsis of Comercio electrónico y estrategia empresarial

Este libro, 'Comercio Electrónico y Estrategia Empresarial', ofrece una perspectiva estratégica sobre el comercio electrónico y su impacto en la economía digital. En su segunda edición actualizada, analiza los cambios producidos por el comercio electrónico, proporcionando modelos de relaciones económicas y organizativas para comprender y anticipar su futuro. El objetivo principal es ofrecer patrones que faciliten el diseño de estrategias adaptadas a este nuevo entorno digital. Dirigido a profesionales y estudiantes interesados en la dirección estratégica y el comercio electrónico.

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Synopsis of Comercio electrónico y estrategia empresarial

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