by Óscar Rodrigo González López · Anaya Multimedia · tapa blanda · ISBN 9788441522855
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Comercio electrónico. Edición 2008» is the practical guide to e-commerce by Óscar Rodrigo González López (Anaya Multimedia, paperback, 304 pages).
The guide explains the fundamentals of e-commerce and its practical application: how computer networks and communications work, online sales processes, and digital marketing tools. It offers an overview for getting started in sales management and internet promotion.
The work was published in 2007 within the Guías Prácticas collection from Anaya Multimedia. The ISBN of the work is 9788441522855.
The work is aimed at those starting out in online sales and marketing who want to take their first steps in e-commerce.
