by Oscar Rodrigo Gonzalez Lopez · Anaya Multimedia-Anaya Interactiva · tapa blanda · ISBN 9788441513402
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«Comercio electrónico» is the practical guide by Oscar Rodrigo González López published by Anaya Multimedia-Anaya Interactiva in paperback (366 pages).
Practical guide explaining the fundamentals of e-commerce and the internet revolution: it analyses the implementation of the network in business, marketing and e-commerce strategies, and the new digital business landscape. Includes a directory of useful addresses aimed at both consumers and businesspeople to navigate online sales.
Published in 2002, it is part of the Guías Prácticas collection from Anaya Multimedia and is written in Spanish.
Aimed at users, consumers and businesspeople who want to understand the impact of the internet on business and get started in e-commerce.
