by Rafael Catalán Torca · Ideaspropias Editorial · tapa blanda · ISBN 9788498395365
VAT included
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«Comercialización de productos y servicios en pequeños negocios o microempresas» is the manual by Rafael Catalán Torca (Ideaspropias Editorial, paperback).
Manual on selling products and services in microenterprises: how to plan commercial activity, deal with customers, analyse the competition and apply sales strategies. It also explains how to create advertising messages, retain customers across different channels and manage the usual documentation for these businesses.
A 366-page work in Spanish, first edition published in 2015 in the «Administración y gestión» collection.
For those seeking training in selling products and services in microenterprises, with professional opportunities as self-employed or employed.
