
by Lara Arruti, Borja Girón · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781539088264

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«Claves para conectar con tus clientes» is the content marketing guide by Lara Arruti and Borja Girón, in paperback (150 pages, in Spanish).
Practical guide for entrepreneurs and businesses to design a content strategy with blog and social media, aiming to attract customers, build trust, and sell persuasively. Includes 18 keys, applicable examples, an editorial calendar template, and tips from Borja Girón to improve Google ranking.
The Spanish edition was published in 2016 by CreateSpace Independent Publishing Platform and includes a foreword by Vilma Núñez.
Aimed at entrepreneurs and business owners who want to improve their digital presence with content that connects with their audience.
