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Cautive el corazón de los clientes
4.4
Negocios y EconomíaISBN | 9788420532035
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Product details
Pages: 248 pages
Author: Brian Clegg
Publisher: FT PRENTICE HALL
ISBN: 9788420532035
Format: tapa dura
Language: es-ES
Release date: 1/5/2001
ISBN: 9788420532035
Synopsis of Cautive el corazón de los clientes
En 'Cautive el corazón de los clientes', Brian Clegg explora la importancia de construir relaciones sólidas y duraderas con los clientes como una estrategia clave para diferenciarse de la competencia. El autor argumenta que las empresas carismáticas son aquellas que logran conectar emocionalmente con sus clientes, asegurando su lealtad y preferencia a largo plazo. Este libro ofrece una guía práctica para entender y aplicar los principios del marketing relacional, con el objetivo de crear experiencias excepcionales que cautiven a los clientes y los conviertan en defensores de la marca.
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