by Sue Adkins · Routledge · tapa blanda · ISBN 9780750644815
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Cause Related Marketing: Who Cares Wins» is the marketing essay by Sue Adkins, published by Routledge in paperback (328 pages, in English).
It analyses cause-related marketing and its benefits for businesses and society. It situates the topic within the context of marketing, corporate social responsibility and community investment; presents research on attitudes in the UK and internationally and includes cases based on Business in the Community guidelines.
First edition in English, published on 22 September 1999, with bibliographic references and an index.
A reference work for marketing professionals, corporate social responsibility and business students.
Tapa dura
