by Alan West · Sage Publications Ltd · tapa blanda · ISBN 9781853960338
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«Cases in Marketing Techniques», a practical marketing casebook by Alan West, in paperback, published by Sage Publications Ltd.
The work has two parts: the first explains a method for analysing and presenting cases before class discussion; the second brings together 27 marketing cases from small and large companies, in the service, industrial and consumer goods sectors, covering product launches, prices, media plan and distribution channels.
Subtitle: Analysis, Alternatives, Action. Published on 28 April 1988. First edition. Text in English. ISBN 9781853960338.
Aimed at students and professionals in business and economics seeking to apply marketing techniques in practical situations.
