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Case Studies in International Marketing
Case Studies in International Marketing
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Case Studies in International Marketing

by Peter Doyle, Norman A. Hart · Butterworth-Heinemann Ltd · tapa blanda · 391 pages

· ISBN 9780434903702
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Product details

Pages: 391 pages
Author: Peter Doyle, Norman A. Hart
Publisher: Butterworth-Heinemann Ltd
ISBN: 9780434903702
Format: tapa blanda
Language: en
Release date: 23/8/1982

ISBN: 9780434903702

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Synopsis of Case Studies in International Marketing

Este libro presenta estudios de caso en el ámbito del marketing internacional, explorando estrategias y desafíos que enfrentan las empresas al expandirse a mercados globales. Analiza situaciones reales y ofrece perspectivas sobre cómo abordar las complejidades del comercio internacional. Es una herramienta valiosa para estudiantes y profesionales del marketing que buscan comprender y aplicar conceptos en un contexto global.



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