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ISBN: 9780434903702
Este libro presenta estudios de caso en el ámbito del marketing internacional, explorando estrategias y desafíos que enfrentan las empresas al expandirse a mercados globales. Analiza situaciones reales y ofrece perspectivas sobre cómo abordar las complejidades del comercio internacional. Es una herramienta valiosa para estudiantes y profesionales del marketing que buscan comprender y aplicar conceptos en un contexto global.
Peter Doyle is an Australian author, musician, visual artist, and exhibition curator. He is an Honorary Associate Professor in the Department of Media, Communications, Creative Arts, Language and Literature at Macquarie University, and the recipient of a Lifetime Achievement Award from the Australian Crime Writers Association of Australia.
