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Case Studies in International Marketing
4.3
Negocios y EconomíaISBN | 9780434903702
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Product details
Pages: 391 pages
Author: Peter Doyle, Norman A. Hart
Publisher: Butterworth-Heinemann Ltd
ISBN: 9780434903702
Format: tapa blanda
Language: en
Release date: 23/8/1982
ISBN: 9780434903702
Synopsis of Case Studies in International Marketing
Este libro presenta estudios de caso en el ámbito del marketing internacional, explorando estrategias y desafíos que enfrentan las empresas al expandirse a mercados globales. Analiza situaciones reales y ofrece perspectivas sobre cómo abordar las complejidades del comercio internacional. Es una herramienta valiosa para estudiantes y profesionales del marketing que buscan comprender y aplicar conceptos en un contexto global.
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