by Carlos Velasco Murviedro, Roi Velasco Calzas · Fundación de las Cajas de Ahorros · tapa dura · ISBN 9788489116184
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«Carteles para el ahorro 1880-1975» is the catalogue by Carlos Velasco Murviedro and Roi Velasco Calzas, in hardback (246 pages, in Spanish).
The book visually traces the history of financial advertising in Spain through the posters of the savings banks, from the late 19th century to 1975, with an appendix extending to 2004. It includes numerous colour and black-and-white images documenting the evolution of graphic design and institutional propaganda.
Published in 2005 by the Fundación de las Cajas de Ahorros on the occasion of the exhibition held at the Confederación Española de Cajas de Ahorros (CECA), Madrid, June 2005.
For scholars of economic history and the evolution of advertising in Spain.
