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Calidad de servicio
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Negocios y EconomíaISBN | 9788479780012
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Product details
Pages: 276 pages
Author: Pedro Larrea
Publisher: Ediciones Díaz de Santos, S.A.
ISBN: 9788479780012
Format: tapa blanda
Language: es-ES
Release date: 3/12/1991
ISBN: 9788479780012
Synopsis of Calidad de servicio
Este libro, titulado 'Calidad de Servicio: Del marketing a la estrategia', explora el concepto de calidad de servicio desde una perspectiva teórica y práctica. Analiza la confluencia del marketing, la gestión de recursos humanos y la dirección de operaciones, ofreciendo un modelo conceptual para mejorar la competitividad. El autor, Pedro Larrea, presenta un resumen estructurado de materiales y bibliografía relevante, proporcionando una visión completa del tema.
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