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Buy-In: Saving Your Good Idea from Getting Shot Down
by John P. Kotter, Lorne A. Whitehead · Harvard Business Review Press · tapa dura · 208 pages
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Pages: 208 pagesAuthor: John P. Kotter, Lorne A. WhiteheadPublisher: Harvard Business Review PressFormat: tapa duraLanguage: enRelease date: 6/10/2010ISBN: ISBN 9781422157299
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Synopsis of Buy-In: Saving Your Good Idea from Getting Shot Down
En este libro, John Kotter y Lorne Whitehead revelan cómo proteger las buenas ideas y obtener el apoyo necesario para ofrecer resultados valiosos. La clave es comprender las estrategias genéricas de ataque que los detractores y los que intentan confundir despliegan una y otra vez. Luego, involucrar a estos adversarios con tácticas adaptadas a cada estrategia. Al 'invitar a los leones' a criticar tu idea, y estar preparado para ellos, captarás la atención de la gente ocupada, les ayudarás a comprender el valor de tu propuesta y asegurarás su compromiso para implementar la solución. Este libro te equipa para anticipar y combatir los ataques, para que tu buena idea llegue a buen término y genere un cambio positivo.
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