by Peter Fisk · Tapa dura · ISBN 9781841127903
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«Business Genius» is the business management essay by Peter Fisk, published by John Wiley & Sons in hardback (460 pages, in English).
It proposes a way to grow a company by combining strategy, innovation, leadership and sustained change, with the energy of a startup and the rigour of a large corporation. Drawing on cases such as Google, Red Bull, P&G and Diesel, it argues for thinking more holistically, looking at opportunities from the future back to the present and working from the outside in, to turn radical ideas into concrete actions.
First edition published in 2008. The full title includes the subtitle 'A More Inspired Approach to Business Growth'.
For executives, entrepreneurs and management professionals seeking inspiration to innovate and grow a business sustainably.
