by Jorge Sánchez Martín · Editorial Uoc · tapa blanda · ISBN 9788497884464
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«Business & Fitness. El negocio de los centros deportivos» is the management handbook by Jorge Sánchez Martín, published by Editorial UOC in paperback.
It starts from the fundamentals of business management and applies them to the sports sector, analysing its particularities with current examples and practical case studies. Its didactic approach does not sacrifice analytical rigour, and it serves active managers and postgraduate students in sports management.
It is part of the Manuales collection from Editorial UOC, number 203, and was published in 2011.
Reference work for sports centre managers, postgraduate students and undergraduate students of Physical Activity and Sport Sciences.
